Creating a winning landing page is no easy feat. It takes planning, customer insight, design acumen, powerful and persuasive copy, and credible testimonials. While this isn't an exhaustive list of all you'll need, it's a great start. In this course, we are taking a look at how to build a landing page. As you will see, each one comes with a unique design and a collection of other smart elements. These elements together make up an effective landing page.