Creativity has not been well defined as an operational component of decision making in business organisations. It has been described as: the act of awakening new thoughts, rearranging old learning, and of examining assumptions to form new theories, new paradigms, and new awareness.
Creativity and innovation are becoming extremely important to the success of all business organisations because we are facing major and rapid changes in the environment.
It is obvious that the success of businesses in the rapidly changing future will be determined by their ability to become more creative. In order to achieve this outcome, creative thinking must be designed into their human resource development programs and instilled in their planning systems.