Personal selling is a part of promotional- mix and it is an art of person-to-person communication for persuading prospects or consumers in the sales process.

For introducing effective marketing system, balancing of other marketing elements like, product development, pricing, distribution system, advertising etc. should be organised along with implementation of personal selling methodology.

This course focuses on the theoretical and practical techniques used in selling goods in a business.Emphasis is given to developing practical skills in presenting goods to prospective buyers.